Content Factory is a course at IU where you compete with other "agencies" in the class to win the account of a real brand. I took on the role of Account Manager, and my agency, Seabiscuit, won the Jacobs School of Music account for a campaign promoting the performance of Gustav Mahler Symphony No. 2. See our work below!
In the wild
Our work was published in both the digital and print versions of the Indiana Daily Student, the screens in the Indiana Memorial Union, resident halls and The Media School. This garnered over 100,000 impressions and made for a cool conversation starter.
